Brands in the portfolio

A focused portfolio, purpose-built for each customer.

Each VitalEdge brand carries its own positioning, customer, and creative. The operating company carries everything that scales across brands — Amazon channel expertise, documented quality, compliance, and customer service worth coming back to.

Active portfolio

Brands operated in-market.

Live on Amazon. Sold across the U.S. Backed by documented batch quality and Amazon-native operations.

Active on Amazon

Florenova · Women's wellness

Organic Wild Yam Cream for women's midlife and hormonal wellness.

U.S.-manufactured, third-party tested topical formulation. Sold on Amazon since 2023. Built around real clinical evidence, documented batch quality, and a customer service experience designed to earn repeat purchase rather than buy it.

Next launches in the pipeline.

Additional consumer health brands are in active product-development and supplier-qualification across dietary supplements and topicals. Each candidate goes through the same gated research process: category opportunity sizing, clinical-evidence review, manufacturer qualification, COA validation, compliance review, and Amazon listing design. Decisions are made on data, not vibes. Partnership inquiries welcome.

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What stays constant across every brand

Third-party COA on every batch.

Identity, potency, microbial, heavy metals — tested by an independent lab, reviewed before any product ships.

Compliance review on every claim.

Internal FDA, Prop 65, and Amazon policy review on every label, A+ module, and ad — before a PO is placed.

Amazon channel ops in-house.

Brand registry, listings, sponsored ads, inventory, and FBA logistics handled by the operating company, not a vendor.

Service that closes the loop.

Customer service answered by people who can actually change the next batch — every review feeds the next launch.